Organic Growth Lead – Join Single.Earth!
Your experience in driving organic growth can truly save the world. As a key person in our marketing team, you will own, lead, and execute the digital strategy for SEO, web, social media and other organic growth channels. You'll be a part of our digital growth team, partnering closely with product marketers, designers, content writers, and other internal and external stakeholders to optimize Single.Earth's organic acquisition channels.
Single.Earth aims to protect nature by making carbon removal and biodiversity tradable. Using science, finance, and education we empower people to become custodians of the natural world and make a real impact by mitigating climate change.
To enable this, Single.Earth has created a digital twin of Earth, which combines satellite data, big data analysis, and machine learning. Nature is given value in the form of a tradable digital asset and we're building a new financial system based on nature’s ability to sustain life. Individuals, landowners, and businesses all have the chance to contribute and make a real impact.
We're an ambitious team united by a passion for nature and cutting-edge technology, working from all over the world. Together we contribute to saving our forests, wetlands, and other natural resources by making nature a part of the economy.
You might be a perfect fit if you:
- Demonstrate a deep understanding and experience with technical SEO.
- Have experience with successfully scaling websites and their organic presence.
- Have previously built an organic growth function from inception to large scale.
- Have previously owned user acquisition numbers from SEO in a product-led company.
- Have experience building out content operations - scaling number of writers and editors.
- Are skilled with Ahrefs, SEMrush (or comparable tools) that evaluate incoming links, website authority, keyword volume, and more.
- Have strong analytical skills to evaluate what works, what doesn’t and where to invest more resources.
- Are up-to-date with the latest trends and best practices in SEO and organic social media.
- Thrive in a fast-paced environment: Single.Earth is in its early stages, however, rapidly taking shape and constantly evolving.
- Get excited about climate tech, nature preservation and the challenge of saving the planet.
- Experience in a startup or similarly fast-paced environment, and/or climate tech or fintech business a major plus.
What will you accomplish with us:
- Developing an overarching organic growth strategy for our marketing initiatives, including our main website, blog, landing pages, and organic social media channels.
- Building and managing the organic growth team.
- Planning and creating SEO content and pipeline, collaborating with writers, designers, and developers.
- Monitoring page rankings for our existing keyword groups and produce regular reporting on performance.
- Regularly conducting keyword research to suggest topics for content development.
- Improving our on-page SEO by optimizing our existing web pages, identifying opportunities for improvement through internal linking, addition of keywords, improved page meta-data, etc.
- Collaborating with our product marketing, creative and development teams on content strategy based on site content gaps or content redundancy.
- Setting up KPIs and tracking, and developing analytical reports to measure organic performance.
- Proactively suggesting improvements in procedures, tools, and organic acquisition channels and strategy.
What’s in it for you?
- Working on a platform that makes a real and tangible impact on climate and nature
- Remote work and/or a cozy Tallinn office
- Technical equipment and tools of your choosing
- A competitive base pay and decent stock options
- 4 weeks guaranteed vacation every year
- Help with migration and relocation processes if needed
Does that sound like You?